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The Event Tech Talk Show is a LIVE podcast brought to you by Event Tech Live a series of events bringing together event planners and event technology suppliers Each episode features industry professionals discussing various aspects of event technology from virtual events, event marketing, marketing technology, Saas and the future of the events industry
Episodes

Thursday Jun 30, 2022
Season 02 Episode 07: The future of hybrid ecommerce
Thursday Jun 30, 2022
Thursday Jun 30, 2022
In little over 10 years Jimmy MacDonald, together with Rachel Isherwood, founded, developed and sold London Design Fair.
At the end of May 2022 – soon after the Evening Standard and Citibank had rated him one of the top 1,000 most influential Londoners - California-based e-commerce platform Ribbon appointed MacDonald as its global fairs liaison officer.
Episode 7 of the Event Tech Talk Show sees Jimmy MacDonald talk host Adam Parry through that considerable background, making mention of 100% Design, a JV with Reed Exhibitions, Super Brands London and much more.
Meeting out praise for Old Truman Brewery and Excel, MacDonald goes on to discuss his biggest challenge and the trade show mechanic before tackling the hybrid commerce question – with a spotlight on the Ribbon platform.
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